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Murray Patt named as a leading influencer by the ICAEW for the second year running

Murray Patt, founder of Hale-based accountants Alexander Knight & Co, has been named as one of the UK’s leading accountancy influencers for the second year running by the ICAEW as part of its annual #ICAEWRoar campaign.

The top UK online influencers were chosen using a formula tailored to emphasise quality over quantity. Using its values of integrity, objectivity and respect for others as a starting point the algorithm is unique to ICAEW.

The ICAEW focused on UK-based individuals tweeting and discussing accountancy related topics such as accountancy, tax, budget, assurance, insolvency, audit and finance.

The regulatory body also used a social media listening tool to pull data relevant to specific keywords, looking at a metrics comprising of audience retweets, author tweets, sentiment, visibility and relevance.

Murray Patt, founder of Alexander Knight & Co, said:

“I’m delighted to have been named for the second year running. Social media is a fantastic tool to promote the positive work that good accountants do for their clients and it also provides an opportunity to network with peers and prospects.  

“Importantly it also engages young people who are looking to enter our profession and develop their career as an accountant. I’d like to thank the ICAEW for this accolade and the innovative way it has measured and evaluated all the influencers.”

You can follow Murray Patt here on Twitter and connect with him here on Linked-in. Read more on the ICAEW’s website here.

 

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Murray Patt named ‘leading UK accountancy influencer’ by ICAEW

We are pleased to announce that Murray Patt, founder of Alexander Knight & Co has been named as one of the UK’s leading accountancy influencers by the ICAEW as part of its annual #ICAEWRoar campaign.

The top UK online influencers were chosen using a formula tailored to emphasise quality over quantity. Using its values of integrity, objectivity and respect for others as a starting point the algorithm is unique to ICAEW.

Methodology

The ICAEW focused on UK-based individuals tweeting and discussing accountancy related topics such as accountancy, tax, budget, assurance, insolvency, audit and finance.

The ICAEW’s values of integrity, objectivity and respect for others were applied to the tone of voice of the tweets and retweets, determining the data it included in its metrics.

Working with Falcon it used a social media listening tool to pull data relevant to specific keywords, looking at a metrics comprising of:

  • Audience re-tweets;
  • Author tweets;
  • Positive and neutral sentiment
  • Visibility and audience relevance.

Algorithm

The #ICAEWROAR algorithm values quality over quantity. Placing more emphasis on topical engagement of the authors’ tweets than the amount they’ve tweeted, the algorithm considers everything from visibility, relevance and tone of voice, to reaction and audience engagement Read more on the ICAEW’s website here.

Congratulations to everyone who made the list!

You can follow Murray Patt on twitter here: https://twitter.com/MurrayPatt

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