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Murray Patt named as a leading influencer by the ICAEW for the second year running

Murray Patt, founder of Hale-based accountants Alexander Knight & Co, has been named as one of the UK’s leading accountancy influencers for the second year running by the ICAEW as part of its annual #ICAEWRoar campaign.

The top UK online influencers were chosen using a formula tailored to emphasise quality over quantity. Using its values of integrity, objectivity and respect for others as a starting point the algorithm is unique to ICAEW.

The ICAEW focused on UK-based individuals tweeting and discussing accountancy related topics such as accountancytax, budgetassuranceinsolvencyaudit and finance.

The regulatory body also used a social media listening tool to pull data relevant to specific keywords, looking at a metrics comprising of audience retweets, author tweets, sentiment, visibility and relevance.

Murray Patt, founder of Alexander Knight & Co, said:

“I’m delighted to have been named for the second year running. Social media is a fantastic tool to promote the positive work that good accountants do for their clients and it also provides an opportunity to network with peers and prospects.  

“Importantly it also engages young people who are looking to enter our profession and develop their career as an accountant. I’d like to thank the ICAEW for this accolade and the innovative way it has measured and evaluated all the influencers.”

You can follow Murray Patt here on Twitter and connect with him here on Linked-in. Read more on the ICAEW’s website here.